How Apple destroyed the iPhone for the European market

Apple is known for its innovative products and revolutions on the market. The iPhone is one of its marvels and has already gained a great impact on the market of mobile phones. The degree of popularity is high, 3 of 4 customers in Britain have stated to have heard at least once of the device. Great preconditions would describe the situation best. For a fresh and dynamic market as it is the European one, Apple should actually be able to sell its product easily. But there is another aspect that plays a great role on all the different markets: It’s the question of how a specific market is composed and what people are willing to pay for a certain product. In this case, it’s all about a cell phone and if someone knows the mobile phone industry in Europe then it should be clear that nobody wants to pay 999 € (for an unlocked iPhone in Germany) for a “simple” (business) phone without the functionalities as UMTS (3G) or the ability to create documents on the device itself. Although the big mass doesn’t care about “details” like 3G or so, everyone can see the high price. And that is definitely too high. In the price area of a business phone, many things can be expected. 3G is on of those things and it’s not yet built in.
Another factor is the linking of the device to a carrier without the ability to use other SIM cards. “Normal” people just can’t afford the monthly fees and would love to use their prepaid SIMs without any interference by Apple.
It’s sad to see a great company like Apple miss a complete market and destroy a very good product that deserves a better existence.

Kylie’s new album is out!

Kylie Minogue recently released her brand-new album “X”. I could already have a listen and, wow, I’m really impressed by all the new sounds. It’s true that some of the songs are similar to some of previous albums but this album is certainly outstanding. The hit song “2 Hearts” makes a good start, it couldn’t be better. I’m impressed how fast Kylie recovered and how she promoted herself again; that’s what a real star should be. So I recommend buying it to all of you, it’s worth it!

Get more information about Kylie on: kylie.com

Get the album on iTunes:  X